Hey Reader,

If you want me to look at your account's campaign efficiency, that's what 1-on-1 Coaching is for.

Instead of guessing which keywords are draining your budget, we'll spend 4 weeks transforming your campaigns together. You'll get:

• A complete audit of your current campaign efficiency and CPA.
• A tailored strategy to tighten your match types and build an airtight negative keyword list.
• Actionable optimization steps to scale what’s already working.

📖 weekly read ↓

Why Some Clicks Cost 12x More (And What to Do About It)

Here's something wild from a landscaping account we manage.
Two separate Search campaigns. Same account. Same month.
​Campaign A: $1.54 average CPC → 21 conversions (earthwork)
​Campaign B: $19.31 average CPC → 1 conversion (decorative hardscaping)
That's a 12x difference.

IT COMES DOWN TO KEYWORD INTENT

Campaign A targets earthwork- grading, excavation, drainage. Less competition, solid demand.
​Campaign B targets decorative hardscaping- retaining walls, patios. High competition, $10K-$30K job tickets.
High-ticket services = expensive clicks.

THE STRATEGY

For high-CPC campaigns: tighten match types, refine negatives, improve landing page, set target CPA.
​For low-CPC campaigns: protect what's working, then scale.

If you want me to look at your account's campaign efficiency, that's what 1-on-1 Coaching is for.

P.S. Managing high-ticket clients requires airtight organization. If your current project management setup feels like a chaotic puzzle, do yourself a favor and check out monday.com. It’s how modern marketing teams track deliverables, map out launch timelines, and keep everyone on the same page.