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The Full-Stack Marketer

Tested strategies that work for in-house marketers and small marketing teams — so you don’t waste time, including Google Ads, social media, automation, and text marketing.

The simplest Google Ads test I’ve ever run (and why it worked)

Hey Reader, 🧨 Google Ads Are Getting More Expensive, But You Don’t Have to Play by Their Rules The truth? Google quietly pushes automated settings that drive your costs up… not your conversions. 🔓 It’s time to take back control. 🎯 Ideal for: ✔ Local business owners ✔ Freelancers running client accounts ✔ In-house marketers fed up with wasted spend $75.00 (Updated 2025) Best Google Ad Hacks for Service-Based Businesses Unlock Proven Strategies to Boost Leads & ROI in Just 2 Weeks Are you a...

🔍 You Can’t Scale Google Ads Without This One Thing

Hey Reader, If you’re not 100% confident in your attribution, that’s usually not an ad problem, it’s a structure problem. That’s exactly what our Google Ads Account Audit is designed to uncover. 📊 What we review: Conversion tracking & attribution setup Call and form lead integrity Campaign structure and bidding signals What’s helping (or hurting) Google’s ability to optimize No fluff. No sales pitch. Just a clear breakdown of what’s working, what’s broken, and what to fix first. 👉 If you want...

📈 Optimization Isn’t a Tactic, It’s a Discipline

Hey Reader, 👀 Ready to see what’s actually happening inside your Google Ads account? We’re opening up just 3 spots for 50% off of a full Google Ads account audit, a no-fluff deep dive designed to uncover real performance gains. Here’s what we’ll cover: 💡 What’s working vs. what’s wasting ad spend 🔍 Account structure, targeting & search terms 📈 Bidding strategy, conversions & tracking gaps 🚀 Missed opportunities you can act on immediately This isn’t a surface-level review. You’ll walk away...

🏆 Google LSAs vs Search Ads: Which One Wins?

Hey Reader, 🚀 Quick shoutout before we dive in: If you’re managing Google Ads and want smarter decisions without living inside dashboards, Optmyzr is a tool worth knowing about 👀 It helps you: 🔍 Spot optimization opportunities fast 💸 Cut wasted ad spend 📊 Turn messy data into clear, actionable insights Less time clicking buttons.More time making decisions that actually move performance 📈 🤝 from our partners Get Your Next Unfair Advantage Every week, “Dan’s Insights” analyzes real marketing...

🧠 Why you must own your Google Ads account

Hey Reader, If you’re running Google Ads, you shouldn’t be guessing whether your account is set up correctly. Our One-Time Google Ads Audit answers one critical question: Is your account safe, compliant, and built to perform? We review: ✅ Account ownership & access ✅ Policy compliance (to avoid shutdowns) ✅ Campaign structure & settings ✅ Budget waste & tracking accuracy ✅ Connected assets (Analytics, GTM, Business Profile) You’ll get: Clear findings Identified risks Prioritized, actionable...

🙅 Don’t punish your best customers

Hey Reader, 🔌 SlickText is the SMS platform I’ve used for simple, text-based loyalty programs (easy signup, easy reminders, no app headaches). If you want to check it out, link is below! Easy automated communication with each of your customers. Consumers are more likely to respond to a text vs. an email. Simple enrollment: customers can join by texting a keyword (no app download). Easy automation: send reward updates and “you’re almost there” reminders automatically. Less friction: keeps...

Don’t Let Google Ads’ AI Dictate Your Funnel

Hey Reader, Google’s AI is out here spending budgets like it’s on a full-blown shopping spree… 🛒🤖💸 Clicking around: “Ooh, impressions! Ooh, random audiences! Ooh, let’s bid $14 on that keyword for no reason!” 💥 Before it maxes out your cart — and your patience —send your Google Ads account for a quick audit. 💥 I'll tell you the truth, sometimes the real problem isn’t your offer… It’s Google’s AI buying things you never put in the cart. 😅 $450.00 Google Ads Account Audit Start Optimizing Your...

🙌 Don’t Just Deliver a Service — Deliver an Experience

Hey Reader, 🔥 Your Marketing Deserves a Glow-Up 🔥 And Virginia is basically the marketing esthetician your business has been begging for. Book a 30-Minute Power Session and get: ✨ A quick-but-sharp audit of your current marketing ✨ The easy wins you’re overlooking ✨ A clear roadmap you can execute today ✨ Zero fluff — just smart, strategic direction It’s fast. It’s fun. It’s your new unfair advantage. Book Virginia’s 30-Minute Consult 👇 $75.00 30-Min Consultation Get exclusive strategies for...

📱 Why Meta Ads Still Win (Even for Small Service Businesses)

Hey Reader, 🔥 30-Min Consultation With Virginia If you’ve been wanting real, practical, personalized marketing help, Virginia opened 5 spots this week for a 30-minute, 1:1 strategy call. Perfect for: ✨ Setting up your first Meta Ads ✨ Reviewing your Google Ads (or fixing the targeting) ✨ Getting clarity on your messaging ✨ Building a simple local marketing plan ✨ Tightening up your funnels, content, or offers Whether you’re stuck… overwhelmed… or just need direction from someone who’s done...

🚀 Stop Ignoring Performance Max (Here’s Why)

Hey Reader, 🧨 Before we dive in — a quick heads-up. 🚀 If you’ve ever felt stuck setting up or optimizing Google Ads for your service business, I’ve got something special this week. 💡 I just opened a few spots for 1-on-1 Google Ads Coaching — a private program designed to help you: 🔍 Audit your existing campaigns 🛠️ Fix common targeting and budget mistakes 🎯 Build your first Performance Max + Custom Audience setup step-by-step It’s personalized, not a course. You bring your account and goals —...

Tested strategies that work for in-house marketers and small marketing teams — so you don’t waste time, including Google Ads, social media, automation, and text marketing.