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Full-Stack Marketing

Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.

👍 you're better than you think!

Hey Reader, Reminder: If you're a Spotify Premium user, you get audiobooks included. I'm currently listening to the book "The Subtle Art Of Not Giving A F*ck" - which is something that I have wanted to read for years. I've already listened to over 50% in 4 days with my commute! This Week's Feature ↓ Trust Your Expertise: You’re Better at Marketing Than You Think In marketing, it’s easy to second-guess ourselves, especially with new tools and AI reshaping the landscape. But if you’ve been in...

⏰ My secrets to managing my side hustle time

Hey Reader, OpenAI now has a search engine. Are you going to use it? Will SearchGPT outrank Google in years to come? Yes No This Week's Feature ↓ How to Guard Your Time as a Freelance Side-Hustler You know how precious your time is if you’re like me, juggling a full-time job and a freelance business. Setting boundaries and being efficient isn’t just a nice-to-have—it’s critical. Here’s how I manage it. First, get clear on what you do—and what you don’t.It’s so important to define your...

The Smart Way to Scale Ads 📈

Hey Reader, Baseball fans - we're about to get a World Series for the ages. My prediction: Yankees in 6 Looking for Website Feedback? Get 50% OFF - Use Code: "TFSMSUB" Book Your Review → This Week's Feature ↓ How I Think About Raising Google Ads Budgets Let’s be real: there’s a common thought out there that just bumping up your Google Ads budget will magically bring in more leads, sales, and success. I get it. It seems like the obvious solution, right? However, after working with many clients...

⏳ 5 Must-Do Checks After Launching Google Ads

Hey Reader, If you're a baseball fan, hold on tight. We're in for an exciting postseason. This Week's Feature ↓ 5 Must-Checks 5 Days After Campaign Launch Launching a Google Ads search campaign is just the beginning. What happens in the first few days can significantly impact the long-term success of your campaign. If you don’t take the time to review key metrics right after launching, you could be throwing away valuable ad spend. To make sure your ads are on the right track, here are 5...

👌 How to Find Your Perfect Marketing Channel

Hey Reader, Welcome to Part 2 of our series on finding your customers! Last week, we covered the pros and cons of different marketing channels, and now it’s time to take action. In this edition, I’ll guide you through simple, actionable steps to identify the best channels for your business and help you focus your marketing efforts where they’ll have the most impact. Ready to zero in on what works? Let’s get started! Part 2 (of 2): Your Roadmap to Marketing Success How to Find Your Best...

🤔 Which Marketing Channels Are Worth Your Time?

Hey Reader, I'm excited to share Part 1 of 2 of my marketing series on finding your customers this week. As marketers, it's our responsibility to bring in new customers and discover where they spend their time so we can reach them more effectively. And remember, if you need personalized advice on optimizing your marketing strategy, I offer consultation services (starting at $55) to help you tailor your approach and get the most out of your marketing efforts. Let’s get started! PART 1 (of 2):...

🙅🏻‍♀️ Wielding the Power of "No"

Hey Reader, Reminder: You can block words on 𝕏 and Instagram from showing up in your feed. Great for election season, celebrity drama, and your team missing playoffs. This Week's Feature ↓ The Power of Saying "No" in Business As entrepreneurs, we often feel the need to say "yes" to everything. Yes to clients. Yes to new opportunities. Yes to price changes. But learning to say "no" is just as important—sometimes even more so. When someone asks for a discount on your services, it's easy to...

👩‍🔬 I'm basically a scientist.

Hey Reader, I bought the new iPhone 16 Pro and am replacing all my charging wires. 🤦🏻♀️ Did you buy the new iPhone? 🎉 Yes, duh! 📱 No, I'll stick to my current iPhone. 🤮 Ew, iPhones are gross. This Week's Feature ↓ Experiments in Marketing Always Win. How a $30/Day Campaign Outperformed My $108/Day Campaign in Just 2 Weeks If you’ve been running Google Ads for a while, setting your campaigns and letting them run is tempting. After all, once you’ve dialed in your targeting and keywords, the...

☠️ Lacking this skill can KILL any project.

Hey Reader, Looking for feedback on a landing page? SiteRevue.com is here! Landing Page Review for $45 → This Week's Feature ↓ Identify, Systemize, Then Delegate One of the most challenging skills to learn as a leader? Delegation. Delegating tasks isn't just about offloading work. It's about understanding what responsibilities you should own and which ones others can handle. This decision-making process can be daunting because, as a leader, it's natural to want to maintain control and ensure...

🏦 you're side hustle isn't a bank

Hey Reader, This week, I am proud to launch a new product - SiteRevue.com! If you are a creator, small business, or SaaS company looking for feedback on your site or landing page, check it out! Ready for a Site Revue? LIMITED TIME: 50% OFF - 5 Spots Available! $96.00 $48.00 SiteRevue: Complete Review In-depth site review (with suggestions) of how users navigate and interact with your site. What You Get: At least... Read more Book Your Revue→ This Week's Feature ↓ Pay Attention To Recurring...

Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.