Tested strategies that work for in-house marketers and small marketing teams β so you donβt waste time, including Google Ads, social media, automation, and text marketing.
π― 280 leads in 30 days? Here's the strategy.
Published about 11 hours agoΒ β’Β 3 min read
Hey Reader,
ποΈ Wondering if your Google Ads setup is leaving leads on the table? Book a 30-minute strategy call with me and I'll walk through your account live. No pitch, just answers.
$75.00
30-Min Consultation
Get exclusive strategies for your business on this 30-minute call with Virginia, where she will provide:
Strategies for... Read more
π― The "Double Down" Strategy: 280+ Leads From One Google Ads Account in 30 Days
Here's a controversial take: if you're running one type of Google Ads campaign, you're playing a game you can't win. β I recently reviewed the numbers for a power washing company we manage. They were already running Local Service Ads (LSAs) and getting solid results, about 162 leads in a month. β Good, right? Most agencies would call that a win and send you a monthly PDF report. β We didn't stop there. We layered a traditional Search campaign on top of the LSAs. β The result? 118 additional conversions from Search, leads that LSAs alone would have never captured. β βHere's why this works:β β πΉ LSAs catch the "call now" crowd β homeowners scrolling on their phone, ready to hire TODAY. They see that Google Guaranteed badge and pick up the phone. β πΉ Search Ads capture the researchers β people comparing pricing, reading reviews, and visiting your website before they commit. β πΉ PMax fills in the gaps β reaching people on YouTube, Gmail, and Discovery who didn't even know they needed your service yet. β These aren't competing for the same eyeballs. They're covering different stages of the buying journey. β βπ‘ The Budget Math That Changed Everything ββ This company's LSA cost per lead came in around $23. Their Search campaigns were around $25. And PMax was producing supplemental leads at roughly $6 each. β βBy diversifying across three campaign types:β β’ They TRIPLED their total lead volume β’ Their blended cost per lead DROPPED β’ They captured customers at EVERY stage of the funnel β βπ The Mistake 90% of Small Businesses Makeβ β They pick ONE campaign type (usually Smart campaigns or basic Search) and hope for the best. Then when leads slow down, they assume "Google Ads doesn't work for my industry." β βIt does work. You're just fishing in one pond when there's an entire ocean.β β π‘ Pro Tip: If you're stacking multiple campaign types, make sure you have proper call tracking set up. I use CallRail for all of my clients, it's the best way to see the real ROI of each channel.
Let's Chat
In need of new marketing strategies? I can help. Schedule a call.
βAffiliate Disclaimer: To cover the time we spend writing these emails, we occasionally link to products, some of which are affiliate links. If you choose to buy through these links, THANK YOU - it will make it possible for us to keep doing this.
Tested strategies that work for in-house marketers and small marketing teams β so you donβt waste time, including Google Ads, social media, automation, and text marketing.
β