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📊 643 Leads From One Google Ads Account in 30 Days

Most businesses I talk to are running one type of Google Ads campaign. Maybe Search. Maybe Local Service Ads. Maybe they heard about PMax and gave it a shot.

But the accounts that are genuinely dominating? They're running all of them together.

Here's a real case study from a power washing company I manage. In a single month, this account generated 643 leads. Here's the breakdown by campaign type:

• 📍 Local Service Ads (LSAs): The workhorse. These captured the "I need someone NOW" crowd at roughly $25 per lead. LSAs show up at the very top of Google with that Google Guaranteed badge — instant trust for homeowners.
• 🔍 Search Campaigns: The researchers. People comparing prices, reading reviews, checking websites before they commit. Cost per lead: about $33. Higher than LSAs, but these leads often close at a higher ticket.
• 🏷️ Branded Search: The repeat and referral traffic. People who already heard of the company and searched by name. Cost per lead: just $12. This is the cheapest traffic you'll ever get — and most businesses don't run branded campaigns.
• ⚡ Performance Max: The hidden gem. PMax found additional customers across YouTube, Gmail, and Display at roughly $17 per lead. These are people who weren't actively searching but were shown the right message at the right time.

Blended cost per lead across the entire account: approximately $23.

🧩 Why Campaign Stacking Works

Each campaign type catches customers at a different stage of the buying journey:

• LSAs → "I need this done TODAY" (emergency/urgent)
• Search → "I'm looking for options" (consideration)
• PMax → "I didn't know I needed this" (awareness)
• Branded → "I heard about you" (referral/repeat)

If you're only running one of these, you're leaving an enormous amount of leads on the table. It's like fishing with one rod when you could have four lines in the water.

🚫 The #1 Objection: "Won't They Compete With Each Other?"

This is the question I get most. And the answer is: only if you set them up wrong.

The key is:

1. Brand exclusions on PMax — so it's not stealing your cheapest branded traffic
2. Clear geographic targeting — all campaigns should cover the same service area
3. Conversion tracking that distinguishes lead types — calls vs. forms vs. specific actions, so you can see exactly what each campaign is contributing

When you set up the stack correctly, each campaign complements the others instead of cannibalizing them.

💡 Bottom line: If you're spending money on Google Ads and only running one campaign type, you're probably hitting 30-40% of your actual lead potential. The other 60-70% is sitting there waiting for someone to go get it.

📋 If you're managing multiple campaign types, you need a project management system that can keep it all organized. I use Monday.com for tracking every client's campaigns, budgets, and results.