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Why Your Business Needs an Apple Maps Listing (Just Like Google Maps)
For local businesses, discoverability is everything. When customers search for services near them, their decision often comes down to convenience—who shows up first and looks the most reputable.
Many businesses prioritize their presence on Google Maps but overlook Apple Maps, missing a significant opportunity. You can't afford to ignore it if you run a local service-based business—like a restaurant, salon, law firm, HVAC company, or retail store.
500 Million People Use Apple Maps Every Month
Apple Maps has 500 million monthly users worldwide and half a billion potential customers searching for businesses like yours.
Yet, while nearly every business rushes to claim their Google Maps listing, many never set up their Apple Maps profile—leaving a massive gap in their local marketing strategy.
You're invisible to many potential customers if your business isn’t on Apple Maps.
iPhone Users Spend More—Do You Want Their Business?
Not all customers are the same. If your goal is to attract high-value customers, consider this:
- iPhone users spend twice as much as Android users.
- 58% of consumers use voice search to find local businesses.
- Siri pulls business information exclusively from Apple Maps—not Google Maps.
When someone asks, "Hey Siri, where's the best coffee shop near me?" Apple Maps decides what gets recommended.
If your business isn’t listed, Siri won’t mention it.
Apple Maps vs. Google Maps: The Hidden Advantage for Small Businesses
Many small businesses optimize for Google Maps but ignore Apple Maps, giving those who do claim their listing a serious competitive advantage.
User Base
- Google Maps: Over 1 billion users
- Apple Maps: Over 500 million users
Device & Platform Integration
- Google Maps: Works with Google Search and Android Auto
- Apple Maps: Built into iPhones, Siri, CarPlay, and Apple Watch
Where Business Information Comes From
- Google Maps: Uses Google Business Profile and user-generated data
- Apple Maps: Pulls from Yelp, TripAdvisor, Foursquare, and OpenTable
Offline Access
- Google Maps: Available
- Apple Maps: Available since iOS 17
Privacy & Data Tracking
- Google Maps: Tracks user data for advertising
- Apple Maps: More privacy-focused, less tracking
Google Maps dominates Android, but Apple Maps dominates iOS. If you only optimize for Google Maps, you’re missing out on half the market.
​How to get started→​
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