Should You Pin Headlines on Google Ads? The Data May Surprise You
Did you know you can control the message your audience sees in Google Ads by pinning your headlines?
Most people avoid pinning because Google claims it impacts their optimization score, but that’s a vanity metric.
In my campaigns, pinning headlines has led to: ✅ Higher CTRs ✅ Lower cost per conversion ✅ A more consistent message
My 3-step strategy ensures your ads deliver the right message every time: 1️⃣ Headline for Ad Group: Keep it relevant. 2️⃣ CTA: Prompt your audience to act. 3️⃣ USP: Highlight what makes you unique.
Curious how to apply this in your own campaigns? I break it all down in my latest Substack post, including data and a full walkthrough.
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