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The Full-Stack Marketer

đź‘• Did someone say t-shirts?


Hey Reader,

🚀 The Pro Full-Stack Marketer Is Live — First Edition Drops July 7

I’ve built a brand on giving away great free strategy. Now I’m raising the bar.

🔓 The Pro Full-Stack Marketer is my $5/month upgrade for marketers who want the real stuff:

  • Deeper strategy breakdowns
  • Unfiltered playbooks I use in the field

🧠 The first Pro edition drops July 7 — and it’s a big one:
​"Steal Conversions from Competitors (Legally)"

This isn’t theory. It’s tested, applied, and proven inside service-based businesses.

🎯 Ideal for:
âś” Freelancers and solo marketers
âś” In-house pros who wear all the hats
âś” Small business owners who want to market smarter

👉 Be there on July 7 — unlock Pro access now for just $5/month

No fluff. Just what’s working.

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PRO: The Full-Stack Marketer

Upgrade Your Marketing (Without Upgrading Your Schedule)
Running a small business? Doing it all yourself?
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📖 weekly read ↓

Why People Really Join Loyalty Programs (It’s Not Just for the Discounts)

We added an iPad to the scale at our scrap yard.

Nothing fancy. Just a check-in kiosk for our loyalty program using SlickText.

That one addition?

It turned casual visitors into recurring customers—and gave us a direct line to their phones.

Here’s what happened.

The Data (and What It Reveals)

Since launching the loyalty program:

  • 223 total rewards have been redeemed
  • 128 were for branded t-shirts
  • 16 were magnets
  • The rest? $25 gift cards…which is 34%!!

What does this say?

Some customers are here for instant gratification—a quick win and a free shirt.

Others are willing to wait, stacking check-ins for the bigger prize.

That’s marketing psychology in motion.

You’re not just giving away swag.

You’re learning how people think and what they value from your brand.

💡 Liking this? I go way deeper for paid subscribers — including my best strategies, client-tested playbooks, and behind-the-scenes looks at what works.
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👉 Get it all for $5/month or $45/year [click here to upgrade]
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The Two Customer Mindsets

  1. Short-Term Gratifiers​
    They want something small and fast. They engage quickly and feel rewarded quickly.
  2. Long-Term Optimizers​
    These folks hold out. They’re building trust with your brand, and when they redeem, it’s a meaningful win.

Why This Matters

This isn’t just about prizes. It’s about permission.

By offering real value up front, we earned something far more important than a one-time transaction:

➡️ Their phone number​
➡️ Their permission to message them directly

That’s first-party data—and it’s one of the most under-leveraged marketing tools local businesses have.

No algorithm. No feed.

Just a text message with a promotion, a reminder, or a “hey, we appreciate you.”

And guess what?

They respond.

Examples for Your Business

Whether you're a gym, salon, or cafe:

  • Gyms can give away water bottles fast… and offer a free PT session for the loyalists.
  • Cafes can hand out free stickers early… and give away full bags of beans for the regulars.

It’s not just about tiers—it’s about tapping into both types of loyalty behavior.

Want to Try It?

I use SlickText because it’s straightforward and effective.

Yes, I’m an affiliate. But more than that, I’m a fan.

If you want to own your audience instead of renting them from Instagram or Facebook, start here:

Working With...

Slick Text: #1 SMS Marketing Service

Take back your marketing control.

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Website Reviews

Get honest feedback on your website, landing page, or SaaS.

Learn FROM ME

Here, I share some of my best tips, including Google Ads tips.

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Affiliate Disclaimer: To cover the cost of the time I spend writing these emails, I occasionally link to products, some of which are affiliate links. If you choose to buy through my links, THANK YOU - it will make it possible for me to keep doing this. Affiliate = *

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113 Cherry St #92768, Seattle, WA 98104-2205
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The Full-Stack Marketer

Weekly marketing strategies for in-house marketers and small marketing teams. Including Google Ads, social media, automation, and text marketing.

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