The Two Customer Mindsets
- Short-Term Gratifiers​
They want something small and fast. They engage quickly and feel rewarded quickly.
- Long-Term Optimizers​
These folks hold out. They’re building trust with your brand, and when they redeem, it’s a meaningful win.
Why This Matters
This isn’t just about prizes. It’s about permission.
By offering real value up front, we earned something far more important than a one-time transaction:
➡️ Their phone number​
➡️ Their permission to message them directly
That’s first-party data—and it’s one of the most under-leveraged marketing tools local businesses have.
No algorithm. No feed.
Just a text message with a promotion, a reminder, or a “hey, we appreciate you.”
And guess what?
They respond.
Examples for Your Business
Whether you're a gym, salon, or cafe:
- Gyms can give away water bottles fast… and offer a free PT session for the loyalists.
- Cafes can hand out free stickers early… and give away full bags of beans for the regulars.
It’s not just about tiers—it’s about tapping into both types of loyalty behavior.
Want to Try It?
I use SlickText because it’s straightforward and effective.
Yes, I’m an affiliate. But more than that, I’m a fan.
If you want to own your audience instead of renting them from Instagram or Facebook, start here:
Working With...
Slick Text: #1 SMS Marketing Service
Take back your marketing control.
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