📖 weekly read ↓
🚫Don’t Let Google Ads’ AI Dictate Your Funnel
Google keeps rolling out AI-driven “easy buttons”:
- Auto-apply features
- PMax updates
- “AI Max,” promises to automate campaigns end-to-end
The pitch is simple: “Google will run the ads for you.”
But the reality?
When you hand Google full control… Google dictates your funnel.
🙅The Real Problem: Funnel Vision
Google’s AI doesn’t understand your customer journey. It just spreads your budget across the entire funnel trying to “find conversions.”
This leads to:
- Random top-of-funnel impressions
- Mid-funnel traffic with mixed intent
- Expensive bottom-funnel clicks that don’t convert
One plumber we audited had ads showing on DIY home repair videos. Zero relevance. Zero intent. Zero chance of conversion. But Google classified it as “engaged traffic.”
| Would you trust AI to run ads for you? |
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🤔Why Business Owners Should Care
“Easy” doesn’t mean “effective.” Automated campaigns shine when the strategy is strong. But they fall apart when the funnel is unclear.
Google doesn’t know your:
- Margins
- Seasonality
- Ideal customer
- Lead quality
- Local realities
But the good thing is, You do!
😌The Solution: Own the Funnel
Next time Google wants to “optimize everything for you,” remember: AI is a tool — not a strategist.
👀 What’s Coming Thursday (PRO)
The PRO issue will show you the exact funnel structure we use to outperform Google’s automation:
Top → Middle → Bottom, plus budget rules and exclusions.
If you understand your funnel, you can beat AI’s scattershot approach every time.
💡 Liking this? The Free issue scratches the surface — the Pro one shows you exactly how to do it.
🧠 Frameworks, client-tested playbooks, and behind-the-scenes results drop every Thursday.
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