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The Full-Stack Marketer

💪 Finish Strong: Year-End Freelancer Tips


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This Week's Feature ↓

🎯 The Art of Year-End Sales: Thriving Without Undervaluing Yourself

The year-end period can be a fantastic time to boost revenue and strengthen relationships with your clients.

But for freelancers and side hustlers, it’s essential to strike the perfect balance—offering value without compromising your worth.

Here’s a practical guide to help you navigate year-end deals while preparing for a successful year ahead.


1. Be Wary of “Discount Shoppers”

  • Clients who focus heavily on discounts often create more stress than value.
  • These clients may push back on annual rate increases or demand more than agreed upon.
  • Trust your worth. If someone doesn’t see the value in your services, they’re likely not the right fit.
Tip: Stand firm on your rates and focus on clients who respect your expertise.

2. Reevaluate Your Rates for the New Year

The end of the year is a great time to analyze your current pricing.

Consider the following when adjusting rates for January:

  • How much time and effort is each client requiring?
  • Are they loyal and consistent, or high-maintenance and unpredictable?
  • When did they join? Newer clients signed after June may warrant a mid-year adjustment instead of a January hike.

Typical rate increases range from 20–35% annually, adjusted based on client needs and history.

Tip: Inform clients of changes early to avoid surprises. Loyalty deserves a gentler touch, while demanding clients may warrant larger adjustments.

3. Offer Strategic Discounts, Not Blanket Price Cuts

Reward your best clients with strategic offers:

  • A 3- or 6-month prepaid contract at a slight discount can bring in cash flow and secure their commitment.
  • Highlight the tax benefits for them as a year-end expense.
Tip: Avoid underpricing; focus on mutually beneficial deals.

4. Show Gratitude with Thoughtful Gestures

Small tokens of appreciation can go a long way in nurturing client relationships:

  • Physical gifts like a branded mug or notebook.
  • Community-focused gestures, such as donating in their name to a local nonprofit.
  • A personalized note thanking them for their partnership.
Remember: A little effort here shows clients you value more than just their business.

💡 End-of-year planning is your opportunity to finish strong while setting the stage for a better year ahead. Implement these strategies, and you’ll enter 2024 with confidence and momentum!

Let me know: How do YOU approach year-end deals? Hit reply and share your thoughts—I’d love to hear from you!

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The Full-Stack Marketer

Weekly marketing strategies for in-house marketers and small marketing teams. Including Google Ads, social media, automation, and text marketing.

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