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How We Stacked 4 Campaigns for Max ROI

THE CAMPAIGN STACK

Here's exactly how we structured it:

1. Local Services Ads (LSA) — $6,476 → 211 leads This runs at the very top of search. Google-verified, pay-per-lead, and it builds trust instantly. Average cost per lead? Under $31.
2. Search Campaigns — $11,190 → 214 leads Core search ads targeting high-intent keywords. These capture people who know what they want and are ready to buy.
3. Performance Max — $2,128 → 120 leads PMax runs across Search, Display, YouTube, Gmail, Maps, and more. At $0.87 average CPC? That's cheap reach.
4. Branded Campaign — $1,170 → 79 leads Protecting the brand name. If you're not running this, competitors may be showing up in your spot.

WHY THIS WORKS

Most businesses pick one campaign type and wonder why results plateau. Campaign stacking means you're present across the entire journey — top, middle, and bottom of funnel.

If you want to talk through what this might look like for your business, grab a 30-minute call with me 👇

🎯 Book a 30-Min Consultation:yourfullstackmarketer.com/products/30-min-call​

And a quick note — if you're managing calls from leads, I use CallRail to track every call back to the exact campaign and keyword that drove it.

See you next week, Virginia 👋