Hey Reader,

UPDATE: I don't want to pigeon-hole subscribers like yourself to "clicking through" to outside links to learn from me.

Therefore, I'm changing the way I share my strategies by sharing them here right inside my newsletters.

This Week's Feature ↓

12% Jump in Video Views on YouTube

Recently, I studied more video titles and subject lines that made me *click*.

I wanted to see why they made me click.

• What reaction did they give me?
• What sparked my curiosity to click?
• Was I satisfied after I clicked?

I then applied those answers I found to my YouTube videos in scrap recycling.

The results? An increase of 12% in views in 90 days, including 23% jump in subscribers.

But, the views of videos specifically (not including Shorts) were the ones that were increasing during that time.

So what did I do to make these video titles better?

I thought about my audience longer than I had in the past.

Now, I am taking time to write a better video title with a better thumbnail too.

Previous Example

• Simple title - straightforward topic
• Non-important thumbnail caption

New Example

• "Wait" added anticipation for the viewer
• Thumbnail caption adds context at-a-glance

My 5 tips for crafting a youtube title

• Take your time - don't just rattle off the first title that comes to mind
• Think about reactions - what should subscribers & new viewers expect?
• Add anticipation - use emotional words like "wait", "truth" & "boost"
• Use the full length - 100 characters to use, while 60-70 perform best
• Pair with a good thumbnail - use it to enhance the expectation

Want to get even better at writing YouTube titles?

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