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How I Turn Text Messages Into Repeat Customers (And You Can Too)

Why SMS Works So Well for Service Businesses​
If you think SMS marketing is just for pizza shops or fashion brands, think again.

I run marketing for a scrap yard — not exactly the kind of business you picture sending texts. But SMS has become one of our most profitable tools for:

• Getting customers in faster
• Increasing repeat visits
• Building loyalty programs people actually use

The secret isn’t just “send texts.”
It’s about what you send, when you send it, and how you collect sign-ups.

And for that, I use SlickText.

Our Exact SMS Funnel Using SlickText

Step 1: Capture Every Opt-In Possible

• Website Pop-Up – On our most visited page, we offer a “bonus payout” if they bring materials in within 2 weeks. Immediate benefit = immediate action.
• Onsite QR Codes – Posted at our counter and scale so customers can sign up on the spot.
• Receipts & Invoices – “Text BONUS to [number]” printed right on their paperwork.

Step 2: Segment for Relevance

SlickText lets us tag subscribers based on what they recycle and how often.

Example segments:

• Aluminum Sellers → Get special tiered pricing updates.
• Frequent Sellers → Get “double points” promos for our loyalty program.

Step 3: Reward Quickly & Consistently

• Immediate Win – First-time sign-ups get a bonus payout offer redeemable within days.
• Monthly Specials – Keeps customers coming back regularly.
• Loyalty Rewards – Points for every visit, redeemable for swag, gift cards, or cash bonuses.

Step 4: Track, Learn, Improve

We measure:

• Which opt-in channels convert best
• Offer redemption rates
• How often customers return after receiving a text

Small tweaks — even just changing offer wording — can boost redemptions by 20–30%.

Why I Stick With SlickText

• Reliable delivery — Messages land fast and consistently.
• Great customer service — Real help, fast answers.
• Easy to use — Campaigns, pop-ups, and automations are simple to set up.

If you run any service-based business and want more foot traffic, repeat visits, and customer loyalty, SMS is one of the easiest wins you can add to your marketing mix.