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The Full-Stack Marketer

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🚨 Google Ads Are About to Get Pricier — Don’t Let the Algorithm Burn Your Budget

Google’s pushing more automation. That means less control for you and more money for them.

But here's the thing: you don’t have to play by their rules.

🛑 On June 26, I’m pulling my Google Ads Hacks Guide — the one built from managing over $3.2M in local service-based ad campaigns.

✅ Want high-intent leads without wasting money on fluff clicks?

✅ Want to see what works without relying on Google’s “smart” suggestions?

This is it.

Get lifetime access for just $29 before it's gone. No upsells. No filler. Just the playbook.

📌 Who it's for:

  • Service-based small business owners
  • Freelancers managing client campaigns
  • In-house marketers are tired of “just trust the algorithm.”

Grab the Guide Before June 26 →

After that, it disappears. For good.


📖 weekly read ↓

Part 1: How I Traded Google Ads Help for a Power-Washed House (And Why It Was a Win for Us Both)

If you’re a marketer — mainly a freelancer or service-based pro — you’ve probably had moments where someone wanted your help… but didn’t have the budget.

We usually default to:

“No worries, I can lower my rate.”

But what if you didn’t have to?

What if you could trade value for value, and both walk away better off?

That’s precisely what happened in this story.


The Trade: Marketing Skills for a Clean House

Last year, I hired a local company to power wash my house.

This year, I reached out again, and the conversation took a turn.

The owner started asking about Google Ads.
He wanted to try running them himself.

But I could tell right away:

  • 🧰 He’s working in the field daily
  • ⏳ He doesn’t have time to learn a whole ad platform
  • 🤝 He thinks he wants control, but what he wants is results

So I made him an offer:

He’d power wash my house. I’d run his Google Ads for 6 weeks.
Set up, strategy, leads, and a walkthrough if he wanted to take it over later.

He agreed. And it worked beautifully.


Why It Worked for Both of Us

This wasn’t charity. It was a clean, professional trade.

As marketers, we forget how valuable our “easy” work is to someone in a different world.

This trade let me:

  • ✅ Barter for something I needed
  • 📈 Build a real portfolio piece
  • 🔒 Keep scope tight (no “free forever” expectations)

💡 Even if money isn’t exchanged, the value should be mutual and clearly defined.

💡 Liking this? I go way deeper for paid subscribers — including my best strategies, client-tested playbooks, and behind-the-scenes looks at what works.
👉 Get it all for $5/month or $45/year [click here to upgrade]

Next Week: The Actual Google Ads System I Built

In Part 2, I’ll walk you through the exact system I used to drive real leads in 6 weeks and how I now apply it to almost every service-based client I work with.

Here’s what I’ll show you:

  • 🎯 My go-to campaign structure (and why it scales)
  • 📍 How I break services into hyper-targeted ad groups
  • 🔥 The Performance Max strategy that works without wasting money
  • 📲 The mobile-first landing page tweaks that boost conversions fast

It's all real, repeatable, and meant for small businesses, not just big agencies.


Just think about it…

Sometimes money isn’t the only currency. When you lead with clarity and offer real value, everyone wins.

This was one of those moments. And if you’ve ever thought about trading skills for services to grow your experience, network, or client base?

Here’s your sign.


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Learn FROM ME

Here, I share some of my best tips, including Google Ads tips.

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The Full-Stack Marketer

Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.

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