Hey Reader,

If you’re running Google Ads, you shouldn’t be guessing whether your account is set up correctly.

Our One-Time Google Ads Audit answers one critical question:

Is your account safe, compliant, and built to perform?

We review:

• ✅ Account ownership & access
• ✅ Policy compliance (to avoid shutdowns)
• ✅ Campaign structure & settings
• ✅ Budget waste & tracking accuracy
• ✅ Connected assets (Analytics, GTM, Business Profile)

You’ll get:

• Clear findings
• Identified risks
• Prioritized, actionable recommendations

No contracts.
No account handoff.
Just clarity.

👉 Book your One-Time Google Ads Audit with Built To Optimize.

$450.00 Google Ads Account Audit Start Optimizing Your Account Are your Google Ads campaigns underperforming? Do you want a clear strategy to reduce ad... Read more Book Your Account Audit →

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The Google Ads mistake that shut down 3 businesses

Last week, I got off a call with a new client , a local service business, and they said something that made my jaw drop.

Their old ad provider told them they “couldn’t run Google Ads anymore because they didn’t have the authority to.”

What they really meant?

They were running ads for multiple, unrelated businesses inside the same Google Ads account.

That’s not just sloppy. It’s a direct violation of Google’s policies.

Know What the Policies Are

Here’s why this is such a serious issue:

• Google does not allow multiple unrelated businesses to be managed under a single Ads account
• When Google catches this, they don’t pause one campaign, they shut down everything
• Every business under that account gets hit at once
• The business owners often have no idea what’s happening because they don’t have admin access

In this case, multiple businesses were shut down overnight.

The scariest part?

The owner had zero visibility into their own ad account.
No access to billing.
No access to history.
No access to data.

They were completely locked out.

The good news?

Their actual business account hadn’t been penalized yet.

So we were able to:

• Create a clean Google Ads account under their ownership
• Set it up correctly from day one
• Avoid any long-term damage to their ad history

But this could’ve gone very differently.

Here’s the lesson I want you to take away:

You should always own your Google Ads account.

Agencies and freelancers (including me) should be:

• Granted access
• Never given ownership

If someone controls your account, they control:

• Your data
• Your billing
• Your ability to advertise

And if something goes wrong?

You’re the one paying for it.

👉 If you want to go deeper into protecting your ad accounts, systems, and data, make sure you’re signed up for the Pro version here 👇
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Next:​
I’ll walk you through exactly how to set up Google Ads access and permissions the right way, so your ad data, history, and dollars stay safe.