Hey Reader,

Looking to level up your paid ads?

​Schedule a call with me→​

📖 weekly read ↓

The Client I Almost Didn’t Land

Back in April, someone DM’d me on 𝕏 asking if I offered consulting for their agency.

We had a few good conversations, including one about whether I’d share some of my Google Ads strategies.

But the timing wasn’t right, and we left things on good terms.

Most people stop there. I didn’t.

Here’s What I Did Instead

• A month later, I casually checked in on 𝕏 — nothing more than “hey, hope things are going well.”
• Another month later, I sent a short email to both co-founders. No pitch. No ask. Just wishing them well.
• I stayed present, without being pushy.

One of them subscribed to my newsletter.

And a few weeks later, they reached out again — this time to hire me to manage 9 Google Ads accounts for their agency.

Why It Worked

Staying in touch does 3 things:

• It keeps you top of mind
• It shows you’re genuinely interested, not just chasing a contract
• It builds trust, little by little

When the timing finally lined up, I was the first person they thought of.

How You Can Do This Too

You don’t need a complicated system — just a commitment to staying connected.

Try this:

• Reach out every 30–45 days with a human message (not a pitch)
• Comment on their posts or reply to their stories — easy, low-effort touchpoints
• Send something valuable if it naturally fits (an article, a quick idea, an update in their industry)

That’s it. Small, consistent nudges.

Sometimes it’s not about “closing the deal.”

It’s about staying in the room long enough for the timing to line up.

The sale comes later.
The relationship starts now.