Tested strategies that work for in-house marketers and small marketing teams — so you don’t waste time, including Google Ads, social media, automation, and text marketing.
The uncomfortable truth about Google Ads reps
Published 2 days ago • 3 min read
Hey Reader,
If you’re spending on Google Ads and not sure what’s actually working, this is for you 💸
My Google Ads Account Audit is built for small teams and operators who want clarity—not pressure to spend more.
👍 What’s included:
Full account structure & targeting review
Budget efficiency + wasted spend analysis
Search terms & match type breakdown
Conversion tracking & signal quality check
Clear, prioritized recommendations (no fluff, no upsell)
💥 You’ll walk away knowing:
What to fix first
What to ignore
And where performance can improve without increasing budget
No templates. No Google-rep recommendations. Just honest, operator-level insight.
$450.00
Google Ads Account Audit
Start Optimizing Your Account
Are your Google Ads campaigns underperforming? Do you want a clear strategy to reduce ad... Read more
Why “Google Reps” Aren’t Built for Small Business Growth
This post from Collin stopped me mid-scroll this week.
Not because it was dramatic, but because it reflected something I’ve been quietly operationalizing for years. I actually have a keyboard shortcut on my computer.
When I type “googlerep”, this message appears:
Hello,
Thank you for reaching out and for offering support on our Google Ads account. At this time, we have a structured internal strategy for managing budgets and optimizing performance, aligned closely with our clients’ specific business goals.
As such, we won’t be needing additional guidance or calls. Please kindly remove me from your contact list for these quarterly outreach calls. If any specific needs arise, I’ll be sure to reach out directly.
Thanks again for your understanding.
That shortcut exists for one reason:
Protecting focus.
I’ve been running Google Ads since it was called AdWords for over 14 years. In the last 8–9 years, something changed. Not subtly. Systemically.
Most “Google reps” today aren’t Google employees
They’re third-party contractors measured on spend velocity, not business outcomes.
Their incentives are misaligned with small businesses.
Here’s what that looks like in practice:
Push budgets higher before fundamentals are stable
Recommend broad automation without context
Optimize toward platform efficiency, not profit efficiency
To be clear—this isn’t malice. It’s structure.
Have Google Ads reps actually helped your account performance?
Affiliate Disclaimer: To cover the cost of the time I spend writing these emails, I occasionally link to products, some of which are affiliate links. If you choose to buy through my links, THANK YOU - it will make it possible for me to keep doing this.
Tested strategies that work for in-house marketers and small marketing teams — so you don’t waste time, including Google Ads, social media, automation, and text marketing.
