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The Full-Stack Marketer

🤔 Why “Smart Ads” Are Actually Dumb


Hey Reader,

Whatever holiday you celebrate, including time off from work, I hope it's a magical season for you.

I will be taking off a couple of weeks from the newsletter to work on my upcoming Google Ads Course - sign up for early bird prices👉


This Week's Feature ↓

Stop Wasting Money on “Smart” Ads – Learn What Works

Google Ads are a game-changer for small businesses, but not when they’re running on autopilot. If you've dabbled in Google's "Smart" ad campaigns, you’ve probably noticed one thing: they’re designed to maximize Google’s revenue—not your results.

Let’s break it down. Google’s Smart campaigns:

  • Push metrics that look impressive (like clicks) but often fail to deliver meaningful conversions.
  • Create a “set-it-and-forget-it” trap, where you’re hands-off while they eat away at your budget.
  • Offer limited customization, leaving money on the table for your business.

And yet, the alternative—Google’s “Expert” mode—can feel intimidating. But here's the truth: Expert mode is where the magic happens. This is where you get the control to:

  • Target the right customers at the right time.
  • Fine-tune your campaigns to minimize costs and maximize ROI.
  • Actually see real results for your hard-earned dollars.

The reality is simple: Google doesn’t pay your bills, so why let them control your money?

If you’re running service-based ads, I’ve got exactly what you need to get started the right way. My 5 Tips on Google Ads for Service-Based Businesses will help you:

  • Run expert-level campaigns without the overwhelm.
  • Take control of your budget.
  • Finally, see the results you’ve been looking for.

👉 Grab the guide here​

Heading into 2025? Let’s Make Google Ads Work for You

Even if you’re managing ads yourself, having an expert in your corner can make all the difference. I’ve worked with businesses just like yours to eliminate wasted ad spend and maximize results.

Starting at just $525/month, I can help you:

  • Set up and manage campaigns built for conversions.
  • Audit and optimize existing accounts to eliminate inefficiencies.
  • Keep Google working for you—not the other way around.

Don’t go into 2025 leaving your success to chance. Let’s build a strategy that works.

'Reply' to this email or book your consultation now to get started!

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The Full-Stack Marketer

Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.

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