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How SMS Marketing Propelled Our Subscriber List Beyond 1,000—and How It Can Work for You

In today's rapidly evolving digital landscape, businesses face increasing challenges in capturing and retaining customer attention.

Traditional channels like email, while still valuable, often struggle with engagement due to overcrowded inboxes and sophisticated filtering systems.

Recognizing this shift, we embarked on a strategic initiative in January to integrate SMS marketing into our communication arsenal.

Partnering with SlickText, we launched a text-based promotional campaign that surpassed the 1,000-subscriber mark and significantly enhanced our direct engagement metrics.

The Imperative for SMS Marketing

Compelling statistics underscore the efficacy of SMS marketing:

• Unparalleled Open Rates: Text messages boast an open rate of 98%, with a substantial portion being read within minutes of receipt1. This starkly contrasts with the average email open rate of around 20%.
• Consumer Preferences: 71% of consumers have opted to receive texts from businesses within the past year, indicating a growing comfort and preference for SMS communications2.
• Business Adoption: Reflecting on this trend, 52% of marketers plan to increase their SMS marketing budgets in 2023, recognizing its potential to drive engagement and conversions3.

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