Hey Reader,

💥 Local Reviews Are the New Word-of-Mouth — But They’re Tough to Scale

The truth? Most “just ask for a review” tactics leave you begging and yield low-quality feedback.

🔓 It’s time to flood your business with authentic 5★ testimonials.

For the next 6 weeks, newsletter subscribers get exclusive access to my Local Reviews Booster Strategy — the exact system I use to help service-based businesses generate 50–100+ new reviews in 30 days.

👉 Grab lifetime access now for $75 — no recurring fees, just real results.

No fluff. Just step-by-step methods to dominate local search and referral channels.

🎯 Ideal for:
✔ Local service owners (plumbers, cleaners, landscapers…)
✔ Agencies & freelancers managing local clients
✔ In-house marketers hungry for more five-star proof

​Grab the Strategy Here →​

📖 weekly read ↓

The Hidden Leaks in Your Google Ads Budget

Let’s Talk About Leaks

Running a Google Search campaign without negative keywords is like trying to fill a leaky bucket.

No matter how good your ad copy or landing page is, you’ll waste money on people who were never going to convert.

But many small business advertisers don’t set up negative keyword filtering properly—or at all.

Let’s fix that.

Why Negative Keywords Matter

Every click you pay for should be from someone who could actually become a customer.

But most campaigns attract broad, unqualified traffic because they lack proper exclusions.

Adding negative keywords helps:

• Prevent wasted spend on low-intent or irrelevant traffic
• Get clearer data on what’s really working
• Focus your budget on higher-converting terms

Start With These 101 Filters

Here are 2 simple, high-impact filters anyone can apply today:

1. Block Single-Word Search Terms

Searches like “therapy” or “plumber” are too vague.

They often reflect research-mode or curiosity—not buying intent.

🔧 How to fix it:

• Filter your search terms for those with no spaces
• Add them as exact match negatives at the campaign level

2. Separate Brand From Non-Brand

If someone is Googling your name, they already know you.

These shouldn’t be lumped into your non-brand campaign data.

🔧 How to fix it:

• Add your brand and product names as negatives in non-brand campaigns
• Run brand traffic in its own campaign for clearer reporting

This Alone Will Save Budget… But Don’t Stop Here

These are just your baseline settings.

To get the real cost-saving, time-saving, sanity-saving benefits from negative keywords?

That takes strategy.

👉 In the PRO version (next week), I’ll show you the exact words I blacklist across my service-based client accounts (with reasons why) and a simple weekly filter routine that keeps your account clean.