Hey Reader,

Reminder: If you're a Spotify Premium user, you get audiobooks included. I'm currently listening to the book "The Subtle Art Of Not Giving A F*ck" - which is something that I have wanted to read for years.

I've already listened to over 50% in 4 days with my commute!

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This Week's Feature ↓

Trust Your Expertise: You’re Better at Marketing Than You Think

In marketing, it’s easy to second-guess ourselves, especially with new tools and AI reshaping the landscape. But if you’ve been in the game for a while—managing campaigns, running ads, or building content—you likely know more than you think. Here’s how to remember that and stay confident.

1. Reflect on Your Wins

• Count Your Results, Not Your Doubts: Think about campaigns that have gone well, clients who saw success, or metrics you’ve improved. The positive outcomes you’ve achieved reflect real expertise.
• Focus on Outcomes, Not Perfection: Being effective isn’t about doing things perfectly every time; it’s about getting results. The strategies that have worked for you before are worth trusting again.

2. Use Resources to Confirm, Not Doubt

• Learn from Others to Strengthen Your Approach: Google, YouTube, and forums are great for staying updated, but use them as a check—not as reasons to overhaul what’s already working.
• Look for Trends, but Trust Your Methods: If a strategy you’ve used continues to show results, stick with it. Use online insights to fine-tune, not replace, your approach.

3. Reapply What Works

• Rely on Proven Strategies: Don’t feel pressured to reinvent the wheel. If a tactic or ad style has worked well before, it’s likely to do so again. Confidence grows when you lean into your playbook.
• Build a Go-To List: Document your winning strategies so you have a quick reference for future campaigns. This saves time and reinforces the skills you know work.

4. Balance AI with Human Insight

• AI Helps, But It Doesn’t Replace: AI can suggest keywords or trends, but it’s your expertise that knows what resonates best. Trust your ability to make decisions that work for your clients or business.
• Recognize Your Unique Value: Machines can’t fully replace the insight you bring from real-world experience. AI is a tool, but your expertise is the driver.

Your journey and results prove you know what you’re doing. Trust the skills you’ve built, lean on what’s worked, and let your experience be your guide. You’re better at this than you think!

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