Hey Reader,

If you’re still sleeping on SMS marketing, this is your sign 👀

I’ve been using SlickText to help businesses:

• 📩 Follow up with missed calls
• ⚡ Book jobs faster
• 💬 Turn conversations into conversions
• 🧠 Automate texts without sounding like a robot

Best part?
It’s simple. No bloated dashboards. No learning curve headaches.

Think:

• “Hey, saw you called, how can we help?”
• Appointment reminders ⏰
• Review requests ⭐
• Promo blasts that actually get read (because… it’s a text)

If your phone rings but leads go cold,
​SMS is the glue between marketing and money 💰

Highly recommend checking out SlickText if you want faster responses, happier customers, and fewer dropped balls.

📖 weekly read ↓

The Most Expensive Leak in Your Marketing Funnel 📞

Let me tell you about one of the most common (and expensive) problems I see in service-based businesses.

Paid ads are running.
Leads are coming in.
The phone is ringing.

And when someone finally answers… it’s:

“Hello?”

Or worse, no answer at all.

This isn’t a knock on small teams.
Most businesses aren’t intentionally dropping leads.

They’re busy.
They’re juggling everything.
They assume they’ll “call them back later.”

But here’s the uncomfortable truth:

Every ring is a paid opportunity.

The hidden cost most people don’t calculate

For most service businesses, an inbound phone call costs $30–$75 once you factor in ad spend, tools, and time.

That means:

• A missed call isn’t just a missed conversation
• It’s a paid lead that evaporated

This is the mindset shift most businesses never make:

Answering the phone is part of your marketing spend.​
Not customer service.
Not admin.
Marketing.

Why this moment matters more than your ads

Think about how a customer feels when they hear:

• A casual, unbranded greeting
• No greeting at all
• Voicemail during business hours
• A full voicemail inbox

That single moment determines trust faster than:

• Your targeting
• Your landing page
• Your offer
• Your ad creative

In many cases, it matters more than 90% of your ad spend ever will.

The funnel misalignment nobody talks about

Most businesses obsess over:

• Ads
• Targeting
• Landing pages
• Tracking
• Attribution

But completely ignore the moment a human enters the funnel.

That’s where thousands leak out — quietly.

You can engineer the perfect system to make the phone ring…

…and still lose because no one picked it up correctly.

Foundational fixes (no overwhelm)

You don’t need a complex system to improve this.

Start here:

• Use a consistent, professional greeting
• Set clear expectations for business hours
• Make sure someone (or something) answers the phone
• Keep your voicemail from filling up

That alone can increase conversions before touching your ad budget.

The takeaway

Here’s my opinionated stance:

One question for you

Have you ever called a business, didn’t get an answer… and immediately called the next one?

Hit reply and tell me, I read every response.

And if you want the exact scripts, processes, and templates to fix this immediately,
​I break it all down inside PRO.