The Full-Stack Marketer
Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.
🚀 Owning Your Audience & Bulk Planning Your Emails
Hey Reader, I used to think keeping my best strategies to myself would help me stay ahead. But as I connect with more marketers, I understand the power of sharing. After all, we're all experimenting in this digital world together, right? This week, I've launched The Full-Stack Hub, a collection of my best strategies available to you. Great for in-house marketers 👉 🎥 This Week's VIDEO ↓ TikTok may be banned on Sunday. Just another moment to remember to "own" your audience. 📖 This Week's...
🤔 Why “Smart Ads” Are Actually Dumb
Hey Reader, Whatever holiday you celebrate, including time off from work, I hope it's a magical season for you. I will be taking off a couple of weeks from the newsletter to work on my upcoming Google Ads Course - sign up for early bird prices👉 This Week's Feature ↓ Stop Wasting Money on “Smart” Ads – Learn What Works Google Ads are a game-changer for small businesses, but not when they’re running on autopilot. If you've dabbled in Google's "Smart" ad campaigns, you’ve probably noticed one...
💵 I'm attempting to turn $100 into $100,000 with AI
Hey Reader, I have something exciting for you today—something that can transform how you approach Google Ads! First, I’m giving away my Service-Based Google Ads Hacks completely FREE: 👉 Download the Free Hacks Here This guide is packed with proven strategies to: Save money on your ad campaigns. Attract high-quality leads. Start seeing results right away. Get Ready to Go Even Further! If you find these hacks valuable, imagine what you could accomplish with a step-by-step guide to mastering...
🤫 The Secret to Staying Top-of-Mind: Google & Meta Ads
Hey Reader, LIMITED TIME OFFER: I'm offering 20% OFF all Google & Meta Ads Management Services for any new 6-month contracts. At least $1,800 in savings! Ready to get started on ads? Book Time To Talk→ Hurry, the offer ends on 12/31/24 This Week's Feature ↓ Ready to Grow? Here’s Why Google & Meta Ads Are Non-Negotiable If you want your business to grow, you can’t afford to wait for customers to stumble across you. Online ads are how businesses today stay relevant, visible, and ahead of the...
💪 Finish Strong: Year-End Freelancer Tips
Hey Reader, Have you heard of Bluesky? It's the latest social media channel making waves - from the previous Twitter Founder starting it. Join me there→ This Week's Feature ↓ 🎯 The Art of Year-End Sales: Thriving Without Undervaluing Yourself The year-end period can be a fantastic time to boost revenue and strengthen relationships with your clients. But for freelancers and side hustlers, it’s essential to strike the perfect balance—offering value without compromising your worth. Here’s a...
👍 you're better than you think!
Hey Reader, Reminder: If you're a Spotify Premium user, you get audiobooks included. I'm currently listening to the book "The Subtle Art Of Not Giving A F*ck" - which is something that I have wanted to read for years. I've already listened to over 50% in 4 days with my commute! This Week's Feature ↓ Trust Your Expertise: You’re Better at Marketing Than You Think In marketing, it’s easy to second-guess ourselves, especially with new tools and AI reshaping the landscape. But if you’ve been in...
⏰ My secrets to managing my side hustle time
Hey Reader, OpenAI now has a search engine. Are you going to use it? Will SearchGPT outrank Google in years to come? Yes No This Week's Feature ↓ How to Guard Your Time as a Freelance Side-Hustler You know how precious your time is if you’re like me, juggling a full-time job and a freelance business. Setting boundaries and being efficient isn’t just a nice-to-have—it’s critical. Here’s how I manage it. First, get clear on what you do—and what you don’t.It’s so important to define your...
The Smart Way to Scale Ads 📈
Hey Reader, Baseball fans - we're about to get a World Series for the ages. My prediction: Yankees in 6 Looking for Website Feedback? Get 50% OFF - Use Code: "TFSMSUB" Book Your Review → This Week's Feature ↓ How I Think About Raising Google Ads Budgets Let’s be real: there’s a common thought out there that just bumping up your Google Ads budget will magically bring in more leads, sales, and success. I get it. It seems like the obvious solution, right? However, after working with many clients...
⏳ 5 Must-Do Checks After Launching Google Ads
Hey Reader, If you're a baseball fan, hold on tight. We're in for an exciting postseason. This Week's Feature ↓ 5 Must-Checks 5 Days After Campaign Launch Launching a Google Ads search campaign is just the beginning. What happens in the first few days can significantly impact the long-term success of your campaign. If you don’t take the time to review key metrics right after launching, you could be throwing away valuable ad spend. To make sure your ads are on the right track, here are 5...
👌 How to Find Your Perfect Marketing Channel
Hey Reader, Welcome to Part 2 of our series on finding your customers! Last week, we covered the pros and cons of different marketing channels, and now it’s time to take action. In this edition, I’ll guide you through simple, actionable steps to identify the best channels for your business and help you focus your marketing efforts where they’ll have the most impact. Ready to zero in on what works? Let’s get started! Part 2 (of 2): Your Roadmap to Marketing Success How to Find Your Best...
Weekly marketing strategies for small businesses with efficiency and effectiveness in mind.