The Full-Stack Marketer
Tested strategies that work for in-house marketers and small marketing teams β so you donβt waste time, including Google Ads, social media, automation, and text marketing.
π³οΈ 518 negative keywords on one campaign. 6 on the new one.
Hello, π³οΈ A New Campaign Doesn't Know What Your Old One Already Learned This week's issue is about a mistake that has nothing to do with bad strategy and everything to do with a gap most accounts never check: a brand-new campaign starting from a blank slate, right next to an older campaign that already paid to learn the hard lessons. If you want to build that muscle yourself β how to structure, audit, and protect an account as it grows β our Google Ads Course walks through exactly this kind...
π Google suggested $12 a lead. We ignored it β CPL still fell to $38
Hello, β οΈ Don't Let Google's Auto-Suggestions Set Your Budget This week's issue is about the moment a platform's "smart" suggestion is flat-out wrong for your business. If you want someone in your corner double-checking Google's recommendations before you click "Apply," our 1-on-1 Coaching Program pairs you with Virginia for four weeks of hands-on account review. What you'll walk away with: Recommendation Audits: We'll go through Google's bid, budget, and audience suggestions together and...
π 2Γ the ad budget, still $47 a lead β here's how we scaled it
Hello, β‘ Thinking About Scaling? Get a Second Set of Eyes This week's issue is about raising your ad budget without your cost per lead climbing with it. If you're weighing a budget increase β or your last one backfired β book a focused, 30-minute consultation with Virginia to pressure-test the plan before you spend a dollar more. What you'll walk away with: Scale-Readiness Check: Whether your tracking and campaigns can actually absorb more budget. Channel Priorities: Which of your channels...
πΈ One campaign spent $588 this month and got ZERO leads
Hey Reader, π Find Your Own Budget Leak The wasted-spend check in this week's issue is literally the first page of our Google Ads Audit. We go campaign by campaign and show you exactly where your money produces leads β and where it quietly disappears. What you get: Spend vs. Leads Breakdown: Every campaign scored on what it actually produces. Tracking Check: If calls and forms aren't being counted, nothing else matters. Prioritized Fix List: What to pause, what to feed, and in what order. Get...
π 15 accounts, $77K, 4,060 leads β our May numbers
Hey Reader, π Learn the Exact System Behind These Numbers Every result in this month's recap comes from the same repeatable playbook. The Google Ads Course walks you through it step by step β so you can run campaigns like an agency without paying for one. What's inside the course? Campaign Builds That Convert: Set up Search and PMax campaigns the way we do for clients. Bulletproof Tracking: Count every call and form fill so Smart Bidding actually works. Optimization Routines: The weekly...
π¨ Your Google Ads aren't broken, your tracking is
Hey Reader, π― Transform Your Campaigns in Just 4 Weeks Ready to master Google Ads and eliminate wasted spend? Skip the confusing jargon and get a direct, personalized roadmap built entirely for your business. Why choose 1-on-1 coaching? Stop Budget Leaks: Find and plug hidden waste in your account immediately. Fix Your Tracking: Learn how to accurately track every lead and conversion. High-ROI Builds: Craft search and Performance Max campaigns that target ready-to-buy leads. π weekly read β...
β $4.06 per lead, cheaper than your morning coffee
Hey Reader, β‘ Get a Custom Strategy for Your Business Ready to stop guessing and start scaling? You donβt have to figure out Google's constantly shifting rules on your own. Book a focused, 30-minute consultation with Virginia to audit your strategy and uncover hidden opportunities. Here is exactly what you'll get: Wasted Spend Audit: Pinpoint the exact settings and keywords draining your budget right now. Tailored Action Plan: A clear, step-by-step roadmap built specifically for your business...
π We spent $3,000 on roofing ads and got 2 calls. Here's why.
Hey Reader, The diagnostic is only half the battle. Knowing why a campaign failed is great, but knowing how to build one that actually converts from day one is how you stop burning cash. We packaged our exact agency framework into a step-by-step playbook so you can take control of your own strategy. Inside the course, youβll get: The Campaign Audit Framework: How to spot wasted ad spend and hidden leaks in under 15 minutes. Match Type Mastery: The exact strategy we use to filter out junk...
π‘ $1.54 vs $19.31: Same account, two very different cost-per-clicks
Hey Reader, If you want me to look at your account's campaign efficiency, that's what 1-on-1 Coaching is for. Instead of guessing which keywords are draining your budget, we'll spend 4 weeks transforming your campaigns together. You'll get: A complete audit of your current campaign efficiency and CPA. A tailored strategy to tighten your match types and build an airtight negative keyword list. Actionable optimization steps to scale whatβs already working. π weekly read β Why Some Clicks Cost...
π Why Demand Gen ads had a 0% conversion rate (and what we did instead)
Hey Reader, P.S. (By the way...) If you are currently running Google Ads and feel like you're throwing money into a black hole, letβs fix it. Iβm running a few Google Ads Audits this week to find the exact leaks costing you money, whether it's bad tracking, junk keywords, or underperforming campaigns. Stop guessing and start optimizing. $1,350.00 Google Ads Account Audit Start Optimizing Your Account Are your Google Ads campaigns underperforming? Do you want a clear strategy to reduce ad......
Tested strategies that work for in-house marketers and small marketing teams β so you donβt waste time, including Google Ads, social media, automation, and text marketing.